For example, Netflix is investing in really diverse c

He also underlined the significance of a strong audience base in the fu

ture. “It’s about developing the audience for Chinese animated films – to create projec

ts that are more popular with broader appeal,” he said. “The most important thing is to tell a good story with i

nteresting characters, in a way that is fresh and new, different and exciting for the audience.”

Minkoff said the Chinese animation industry has grown vigorously over the past dec

ade. “I’ve seen improvements made in the quality of the animation, the production and the filmmaking.”

With the coming of the 5G era and virtual reality, he thinks it opens up new space for creativity and accessibility. “The changes in techno

logy are going to continue to improve and make it possible to make really interesting, different kinds of films, an

d put the tools of filmmaking and animation into more people’s hands, which I think would be very good,” the director said.

Besides the animated adaptation of Wolf Totem, Minkoff revealed to

China Daily he is working on a “secret” project inspired by Chinese culture. “The movie is bas

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Copyright Les 2019
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